Everlane Goes Black In Protest Of Black Friday; Buy Your Disruptive Cashmere On Saturday

Everlane, one of the wave of vertically-integrated sites that is changing?the way that fashion is made and sold, is today disrupting something else. In protest against the over-the-top consumerism that is Black Friday -- where?smartphone-equipped shoppers look for incremental sales/parking/stock advantages over those less savvy -- Everlane is opting out. The site is going dark on one of the busiest retail days of the year.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/73wbu0RXpa8/

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